Who Needs Them?
If you have a medium to large business and need a sophisticated tool to manage influencer marketing, Kolsquare is for you!
Summary of Services
Kolsquare helps medium to large businesses connect with influencers, manage campaigns, and track performance through powerful search capabilities and comprehensive reporting tools. Their plans start at $9,000 per year.
Kolsquare: Transforming Influencer Marketing for Medium and Large Businesses
Best for: Medium and Large Businesses
Pricing: From $9,000
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Kolsquare didn’t start as an influencer marketing platform, but its evolution was a natural progression from its beginnings as Brands & Celebrities. Founded by former rugby player Quentin Bordage, Brands & Celebrities initially connected brands with traditional celebrities, primarily athletes. As the influencer marketing landscape emerged and grew, the platform seamlessly integrated influencers, eventually rebranding to Kolsquare in 2018 to better reflect its expanded offerings.
Evolution and Growth
Kolsquare’s transition from focusing on traditional celebrities to incorporating influencers was smooth and timely, allowing it to leverage its existing marketing expertise. Today, Kolsquare represents over 3 million influencers, far surpassing its initial roster of 6,000 celebrities. This growth has positioned Kolsquare as a valuable tool for brands looking to manage their influencer marketing efforts effectively.
Key Features
Real-World/Semantic-Based Search
Kolsquare’s search capabilities are designed to be intuitive and powerful. The platform supports keyword-based searches, allowing users to specify context through dropdown menus. This feature enables brands to find influencers who mention specific topics, hashtags, or accounts. The search algorithm adjusts to different languages automatically, making it user-friendly and versatile.
Comprehensive Audience Data
Kolsquare provides detailed audience data, including demographic information such as age, language, location, and gender. The platform also offers an audience credibility score to help brands assess the quality of an influencer’s followers. Additionally, the audience reachability score measures how likely various segments of the audience are to see a post based on their following behavior.
Competitive Research and Campaign Reporting
Kolsquare’s campaign reporting tools are not limited to campaigns created on the platform. Brands can use these tools for competitive research by grouping influencers that competitors work with into a new “campaign” and generating reports on their content. This feature provides valuable insights into competitors’ marketing strategies.
Flexible Campaign Management
Kolsquare’s Campaign plan offers comprehensive tools for campaign creation and management, including messaging modules, KOL tracking, and a listening engine. These features ensure that brands can manage influencer campaigns effectively from start to finish.
Pricing Plans
Kolsquare offers two main pricing plans:
- Discovery: $9,000 per user per year – Includes unlimited searches, access to all KOL content, integrated CRM, ability to add your own KOLs, and use of their Google Chrome extension.
- Campaign: $18,000 per user per year – Includes all Discovery features plus campaign creation and management tools, messaging module, KOL tracking, and listening engine.
While the Discovery plan’s price may seem steep, the Campaign plan offers significant additional functionality, providing excellent value for brands that need comprehensive influencer marketing management.
User-Friendly Interface
Kolsquare’s interface is designed for ease of use, making it accessible for users to navigate through its features. The platform supports seamless integration of various modules, ensuring a cohesive user experience.
Keyword-Based Search
Kolsquare’s keyword-based search allows brands to find influencers based on specific criteria. The platform’s design ensures that searches are highly relevant, with options to filter results and adjust parameters for different channels and audience types.
Detailed Influencer Profiles
Influencer profiles on Kolsquare provide comprehensive information, including engagement rates, follower demographics, and past collaborations. The platform’s ability to toggle between overall audience data and data specific to people who liked an influencer’s posts offers valuable insights for targeting future campaigns.
Conclusion
Kolsquare offers a robust solution for medium to large businesses looking to manage their influencer marketing campaigns effectively. With powerful search capabilities, comprehensive audience data, and flexible campaign management tools, Kolsquare stands out as a top-tier platform for influencer marketing. Explore Kolsquare and discover how it can transform your brand’s influencer marketing strategy.
